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7 Ways to Improve The Fan Experience Through Data Analysis

7 Ways to Improve The Fan Experience Through Data Analysis

TRAX Analytics

January 19, 2022

Now that COVID restrictions are lifting and sporting events are scheduling events and games again, fans can hardly wait to get back to enjoying the games they love.

While the joy of attending a sporting event again is quite a big deal for sports fans, technology and data analysis have strived to improve an already exciting experience.

Take a look at the ways technology and data aim to improve fan experiences before, during, and after sporting events take place.

#1- Ticketless/Cashless Entry

Nobody likes waiting in lines, especially in the current age where being crowded by others can make people anxious.

To improve the fan experience before the event begins, some stadiums have opted to use cashless or ticketless options. Visitors can buy tickets or check in on a secure server with protected digital payment applications. Allowing fans to check into the event without cash or physical tickets reduces wait times.

#2- Extensive Fan Involvement

Data and technology allow sports fans to stay involved with their favorite teams before, during, and even after an event. On top of improving fan experiences within the stadium, technology has allowed these individuals to increase their team involvement more than ever. For example, through polls and other applications, fans can take part in voting on logo designs, staying up to speed with current team news, and providing insight and feedback on essential decisions teams are making (like choosing new managers).

#3- Virtual Reality

Thanks to developments in virtual reality tech, fans can enjoy the game they’re watching from anywhere. Virtual reality offers the fan the next best thing if they cannot get into stadiums to attend sporting events live. By watching the game through virtual reality, the fan can participate in the event just like a live attendee can. All of the same interaction capabilities are available, just from the comfort of home rather than hundreds of miles away.

#4- Food and Beverage Features

Again, waiting in long lines can be a massive hassle for people attending a sporting event. Fans don’t want to miss anything important in the game, so buying food and beverages often becomes too time-consuming to attempt.

Fortunately, several stadiums are now utilizing app-based ordering so that fans can either reduce the time spent in line or even forego lines altogether by having food and beverages delivered to their seating area.

#5- Enhanced Sanitation Efforts

By utilizing smart restroom technology, stadiums can improve fan experiences with the facilities at a stadium. Typically, restrooms are crowded, have long lines, and lack proper hygiene.

Smart restroom technology can help manage restroom capacity by reducing long lines, ensuring adequate product inventory (like soap and toilet paper), and allowing custodial staff members to focus sanitation efforts. The technology can now send real-time alerts for areas needing service, improving the overall experience and cleanliness.

#6- Improvements in Technology

Advances in modern technology allow fans to get more involved with the game than ever before. Thanks to 5G availability, fans can use their mobile devices to get real-time statistics and other information about players and the game they’re currently watching.

#7- Effective Safety Additions

Technology enhances fan safety in several ways. For one, technology allows event attendees to avoid crowding in long lines, reduce exposure to germs through touch-based interactions, and take advantage of a cleaner, less populated restroom.

In addition to implementing sanitation-related safety measures, many stadiums are now focusing efforts on crowd control and more effective security measures. When fans feel safe, they can better enjoy the game they intend to watch.

Technology continues to develop, and as it does, breakthroughs can aid many industries in providing the best possible customer experience. Professional sports is one of the many sectors that see fan experiences benefitting from the release of new technologies.

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