September 2, 2022
A post-event evaluation is a questionnaire sent out after an event to collect attendees’ opinions on how the event turned out. The key is knowing the right questions to include in your post-event survey to get the necessary information.
After a big event, many organizations want to feel out about their audience. While metrics on the number of guests are essential, feedback is another integral piece of the puzzle regarding improvement.
Here are 10 post-event evaluation questions to get an idea on how your participants felt about your event:
Now that you have a baseline for your follow-up survey questions, here are some tips to make the most of your survey.
Your survey is part of your event, not an afterthought. Before the event begins, put the groundwork in place regarding your survey. You can implement it in a thank-you email, or even pass it around while the event is still going on.
Including open-ended questions will get your opinions rather than numbers and data. But it’s important to remember that holding people’s attention for a long is difficult. Mix up your list with open-ended questions, yes/no responses, ratings, and suggestions.
If someone took the time to click on your survey, it’s a good idea to get them started fast. Make the first question something they can answer quickly, like a rating or a multiple choice question. After that, don’t drag the survey on. Ask the questions that matter and thank the participants for their time – or, even better, reward them with gift cards or discounts.
Follow-up surveys are a foolproof way to get an accurate idea of how your event played out. Use these tips to ensure your next survey is successful.
