This App Privacy Policy governs the manner in which TRAX Analytics, LLC (“TRAX Analytics,” “we,” or “us”) collects, uses, maintains, and discloses information collected from users (each, a “User”) of the TRAX Analytics mobile application (“App”). This App Privacy Policy applies to the App and all products and services offered by TRAX Analytics.

1. Personal Identification Information

We may collect personal identification information from Users in various ways, including when Users visit our App, register on the App, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features, or resources we make available on our App. Users may be asked for their name, email address, phone number, and other relevant information. We will collect only personal identification information from Users if they voluntarily submit it to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain App-related activities.

2. Non-personal Identification Information

We may collect non-personal identification information about Users whenever they interact with our App. Non-personal identification information may include the browser name, the type of device, IP address, and technical information about Users’ means of connection to our App, such as the operating system, mobile carrier, and other similar information.

3. How We Use Collected Information

TRAX Analytics may collect and use Users’ personal information for the following purposes:

• To provide and personalize the services: We may use the information to improve our services, tailor the content and recommendations, and provide a better user experience.
• To send essential communications: We may use the email address provided by Users to send them important updates, notifications, and information related to the App.
• To improve customer service: Your information helps us respond to customer service requests and support needs more efficiently.
• To analyze and aggregate data: We may use the collected information to analyze user trends, behavior, and preferences to enhance our offerings and develop new features.

4. How We Protect Your Information

We adopt appropriate data collection, storage, processing practices, and security measures to protect against unauthorized access, alteration, disclosure, or destruction of personal information, username, password, transaction information, and data stored on our App. Our website and App are hosted on secure servers, and all data transmission is encrypted using industry-standard protocols.

5. Sharing Your Personal Information

We do not sell, trade, or rent Users’ personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates, and advertisers for the purposes outlined above.

6. Third-Party Services

TRAX Analytics may integrate with third-party services or include third-party SDKs for analytics and advertising purposes. These third parties may collect and process user data following their privacy policies. We encourage Users to review the privacy policies of these third-party services.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a more extended retention period is required or permitted by law. We will securely delete or anonymize personal information that is no longer needed.

8. International Users

TRAX Analytics is based in Alpharetta, GA, USA. If you are accessing the App from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States. By using the App, you consent to transferring, storing, and processing your information in the United States.

9. Cookies and Tracking Technologies

TRAX Analytics may use cookies and similar tracking technologies to enhance the user experience and collect information about Users’ interactions with the App. Cookies are small files stored on a User’s device that enable us to track and analyze their usage patterns. Users can choose to disable cookies in their web browser settings, but it may affect the App’s functionality.

10. Children’s Privacy

TRAX Analytics does not knowingly collect personal information from children under 13. The App is intended for use by individuals who are 13 years of age or older. If we become aware that we have collected personal information from a child under the age of 13, we will take steps to delete the information as soon as possible. If you believe that we may have collected information from a child under 13, please get in touch with us using the information provided below.

11. Changes to This Privacy Policy

TRAX Analytics has the discretion to update this App Privacy Policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we protect the personal information we collect. You acknowledge and agree that you must review this App Privacy Policy periodically and become aware of any modifications.

12. Your Acceptance of These Terms

By using this App, you signify your acceptance of this policy. If you disagree with this policy, please do not use our App. Your continued use of the App following the posting of changes to this policy will be deemed as your acceptance of those changes.

13. Contacting Us

If you have any questions about this Privacy Policy, the practices of the TRAX Analytics App, or your dealings with us, please get in touch with us at:

TRAX Analytics, LLC

Address:

5900 Windward Pkwy. Ste. 525 Alpharetta, GA 30005

Email: sales@traxinsights.com